Abstract
The growing influence of religious leaders as social media influencers is reshaping the dynamics of public opinion and behaviour, particularly in a digitally connected nation like Nigeria. Using socio-analytical and descriptive methods, the research investigated how social platforms such as Facebook, YouTube, WhatsApp and Instagram, among others, have become vital tools for religious leaders to extend their reach beyond traditional congregational settings. Drawing on social influence theory, the study examined how religious leaders use content creation, interaction, and engagement strategies to build large and loyal audiences while shaping societal discourse. Key findings highlighted that religious leaders influence public opinion by combining religious and socio-political messaging, thus playing dual roles as spiritual mentors and cultural commentators. However, their online presence is not without challenges as issues of misinformation, ethical controversies, and audience manipulation raise concerns about the impact of their messages on a highly impressionable digital audience. The study identified gaps in current academic literature on the long-term effects of religious digital influence and cultural nuances in online engagement. The study recommended the need for ethical accountability among religious leaders, transparency and authenticity in monetization practices, media literacy programs, and further research into the intersection of digital religion and socio-political transformation. This study contributed to the broader understanding of how religion intersects with media and technology in shaping contemporary society, particularly within the Nigerian context.
Keywords: Social Media, Influencers, Religion, Religious Leaders, Nigeria.
Author name(s):
Ekele, Blessing Eikojonwa
Postgraduate Student of Religious
Studies
Prince Abubakar Audu University,
Anyigba, Kogi State
https://orcid.org/0009-0003-7204-0191
Ige, Abiodun Simeon (Ph.D.)
Department of Religious Studies
Prince Abubakar Audu University,
Anyigba, Kogi State
ige.as@ksu.edu.ng
https://orcid.org/0009-0006-0509-
Okpe, Nicholas O. (Ph.D.)
Department of Religious Studies
Prince Abubakar Audu University,
Anyigba, Kogi State
DOI link: https://doi.org/10.5281/zenodo.23084121
Copyright © [2026] The Author(s). Published by the Journal of People and Worldviews (JPW). This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 International (CC BY 4.0) Licence, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author(s) and source are properly credited.